Global supply chains are currently going through a period of unprecedented turbulence, forcing companies to completely rethink their logistics. Between major geopolitical tensions in the Red Sea forcing commercial vessels to bypass the African continent via the Cape of Good Hope, severe draught restrictions at the Panama Canal and the imposition of new transit surcharges, importers are facing a historic surge in sea freight rates. For small and medium-sised Swiss enterprises, as well as for players specialising in high value-added products, this situation of uncertainty threatens not only profitability, but also the critical availability of stock. It therefore becomes absolutely imperative to anticipate these disruptions and adopt workaround strategies to guarantee the continuity of Swiss commercial operations.
It is precisely in this complex context that Agence Fret Cargo intervenes. As a family-owned Swiss freight forwarder based directly at Geneva airport, we support a demanding clientele through a personalised, meticulous approach resolutely geared towards excellence. Backed by our 38 years of experience, we design bespoke logistical solutions to mitigate the current crisis and protect your margins. As a member of the SpedLogSwiss association and accredited by IATA, our team deploys concrete and proven alternatives, ranging from conversion to direct air transport to innovative hybrid combinations, in order to secure your flow of goods with complete peace of mind.
1. Understanding the rise in sea freight rates
The spectacular increase in sea freight rates is not an isolated phenomenon, but the direct consequence of an accumulation of major crises on the globe's main trade routes. International shipowners are now forced to considerably lengthen their journey times to avoid conflict zones. This massive detour immobilises commercial vessels and containers for much longer than expected, creating a profound imbalance between supply and demand.

This artificial scarcity of available space on ships mechanically drives prices up to very high levels. Added to this are massive additional fees imposed by certain port and transit authorities, eager to compensate for the drastic drop in traffic at their infrastructure. For a Swiss SME importing essential industrial components or exporting high-precision finished products, passively enduring this extreme volatility is no longer a viable option. It is crucial to analyse this situation to better diversify your routing methods.
2. The alternative of direct air freight from Geneva
Faced with the growing uncertainties weighing on the oceans, the sky offers formidable reliability and regularity. Conversion to air transport is positioned as the most direct and secure response for goods requiring special attention. This is particularly true for key sectors of the Swiss economy such as fine watchmaking, biotechnology, the pharmaceutical industry or precision mechanics.

From our strategic facilities at Geneva airport, Agence Fret Cargo orchestrates fast and precise air shipments to and from the world's main economic hubs. Although the initial investment is different from that of the oceans, the substantial savings made on storage costs, the drastic reduction in financial immobilisation and the absolute guarantee of meeting your delivery deadlines more than compensate for this logistical choice. To further this strategic reflection, we invite you to consult our detailed guide explaining how to choose between air or sea freight to Switzerland.
3. The hybrid solution: Sea-Air via Dubai
If exclusive air transport does not fully match your current budgetary constraints, there is a particularly clever and efficient alternative: the hybrid Sea-Air logistics model. This ingenious method combines the economy of scale of the ship on the first leg of the journey and the lightning speed of the aircraft on the second leg.
Typically, your goods from Asia travel by sea to a major, ultra-connected logistics hub, such as Dubai. Once there, the containers are unloaded and the pallets are immediately transferred to a cargo plane bound directly for Switzerland. This strategy halves overall transit times compared to a purely ocean journey, while maintaining an overall cost significantly lower than a direct flight. Today, it is the ideal compromise to mitigate the severe impact of sea freight rates without sacrificing your commercial margins.
4. Comparison of supply solutions
To help you objectively visualise the best option according to the urgency of your production needs and the intrinsic nature of your products, we have summarised the fundamental characteristics of the three main shipping methods we offer our Swiss clientele.
| Transport method | Routing speed | Budgetary impact | Ideal for |
|---|---|---|---|
| Sea Freight | Slow (extended delays) | Currently very volatile | Bulky goods, raw materials |
| Air Freight | Very fast (a few days) | Higher investment | High value-added, absolute emergencies |
| Hybrid Sea-Air | Moderate (ideal compromise) | Balanced and controlled | Consumer goods, electronics, fashion |
The analysis of this table demonstrates that a modern logistics strategy no longer relies on a binary choice, but on agile flow management. Flexibility has become the watchword for navigating this new globalised commercial environment.
5. Local customs optimisation to save time
Reducing physical transport time across the world is a crucial step, but speeding up local administrative formalities is just as important. Once your goods arrive in Swiss customs territory, every hour counts to efficiently supply your production lines or restock your points of sale.

Agence Fret Cargo perfectly masters all the subtleties of Swiss importation. We meticulously prepare customs declarations ahead of the physical arrival of the cargo and use the simplified procedures authorised by the federal authorities. Impeccable documentation, including the exact tariff classification, avoids IT blockages, prolonged physical inspections and unforeseen storage fees. To find out more about general regulations, the federal administration's resources available on the ch.ch portal provide a very useful frame of reference for importers.
6. Securing your goods with suitable insurance
In this extremely tense logistical context, marked by multiple transhipments and complex routes, the risk of damage, loss or delay is statistically higher. It is essential to remember that the contractual civil liability of carriers (whether sea or air) is often limited to a very small fraction of the real value of your goods, calculated solely on the basis of their gross weight.
This is why Agence Fret Cargo strongly recommends taking out complementary all-risks transport insurance through us. We collaborate closely with a global network of experts to offer you extensive coverage, valid for any transport method, at highly competitive rates. Our specialists assess your specific risks and design a bespoke insurance solution, thus guaranteeing that your investment is fully protected against the hazards of international trade. The recommendations of the professional association Spedlogswiss also point in this direction, highlighting the vital importance of this protection for the sustainability of businesses.
Contact Agence Fret Cargo
📍 Voie-des-Traz 20, 1215 Le Grand-Saconnex (Geneva Airport) 📞 +41 22 798 68 00 📧 hello@fretcargo.com
Any rates and transit times mentioned are indicative market estimates, subject to final confirmation based on your shipment details, the commodity, and current market conditions.
Let us handle the logistics — you focus on your business.





